The internet, and social networks in particular, are an integral part of today's society. So, it is not surprising that companies are also turning to media such as Facebook to reach more people and increase their sales.

However, although there are several tools available to help companies set up their Facebook advertising campaigns, the process is still complex. There are many parameters that need to be taken into account to effectively reach the platform's users.

One of these many parameters is the behaviour of users towards the campaigns of competing companies. It is on this part that the next course will focus.

This course will first help you better understand how Facebook ads work. You will then learn how to identify the key points to consider in your Facebook Competitive Intelligence to better optimize your campaigns.

Finally, to open the doors to this universe and help you implement your campaigns, we will provide you with a list of tools necessary to optimize Facebook advertising campaigns. These tools will help you to study and manage your campaigns.

In addition, whether you are a professional or a beginner looking to grow your business on Facebook, this course will teach you how to use competitive intelligence as a compass to guide your marketing decisions.

At the end of the course, you will be offered a quiz to test your knowledge. Successfully completing this quiz will confirm that you have retained and understood the information provided in this course and that you are ready to enter the world of digital marketing on Facebook.