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  • Understand customer management and e-boutique management
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    GENERAL PRESENTATION
    CUSTOMER RELATIONSHIP MANAGEMENT
    A- Customer relationship management
    What relationship management for today's e-tailers?
    1- The importance of customer relationship management
    2- The customer relationship life cycle
    a. The attention phase
    b. The loyalty phase
    c. The consolidation phase
    d. The separation phase
    3- Strategies to build customer loyalty
    A FAQ for frequently asked questions
    A call number to manage emergencies
    Facebook, your new communication channel
    The cutting-edge chatbot
    Opt for good practices!
    Establish a relationship of trust with your customers
    MANAGE YOUR E-COMMERCE WITH A CRM
    1- CRM: software to centralize your customer information
    Objectives of CRM
    The 3 concepts of CRM
    2- A type of CRM: Blue note system
    3- The benefits of CRM
    The benefits of CRM
    The benefits of CRM
    The benefits of CRM
    The benefits of CRM
    Reliable reporting
    The benefits of CRM
    The benefits of CRM
    The benefits of CRM
    The benefits of CRM
    Tip: Choose the cloud-based CRM.
    The benefits of cloud-based CRM
    The benefits of cloud-based CRM
    The benefits of cloud-based CRM
    The benefits of cloud-based CRM
    To keep in mind!
    List of some CRM software
    MANAGE AN E-SHOP OR AN ONLINE STORE
    C- Manage an e-shop or an online store
    1. Make quality sales pages!
    How to create a relevant sales page?
    2. Cross-sell to optimize the average basket
    3. Use email marketing to maximize and boost your sales actions
    Please note that,
    b- Regular sending of a personalized newsletter
    4. Stimulate the desire to buy of your customers
    a- Gift for a certain amount of purchase or more
    b- Flash sales
    c- Private sales
    d- The relaunch of abandoned carts
    THE SOFTWARE OF ONLINE STORES CAN BE CLASSIFIED IN 3 CATEGORIES
    1- Proprietary online store software
    2- Open-source online stores
    3- Online store rentals
    4- Open-source online stores within a web hosting
    The right online store system for you
    Essential questions that need to be answered
    SOME OF THE MOST POPULAR ONLINE STORE SOFTWARE ON THE MARKET TODAY
    1- IONOS MyWebsite eCommerce
    2- Magento
    3- Prestashop
    4- WooCommerce
    5- WiziShop
    6- Shopify
    7- Oxatis
    Things to remember!
    APPLICATION EXERCISE
    Exercise
    An assignment to do
    FORUM
    Ask a question or share your knowledge
    GO FURTHER
    Documentation
    WE ARE INTERESTED IN YOUR OPINION
    Let's take survey!
    QUIZ
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    Métier du Call center Marketing, commerce et qualité Management et Leadership Langues et communication Informatique bureautique Développement personnel Développement informatique Comptabilité, droit et logistique
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    Understand customer management and e-boutique management
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    Informations du cours

    1. Accueil
    2. Cours
    3. Version Anglaise
    4. Métiers du call center
    5. Understand customer management and e-boutique management
    6. Résumé

    Understand customer management and e-boutique management

    • Enseignant: Soaiangotiana Nathanaëlle Rakotomalala
    Version: 1
    Skill Level: Beginner

    Politique de confidentialité

    • Cours disponibles
      • Métier du Call center
      • Marketing, commerce et qualité
      • Management et Leadership
      • Langues et communication
      • Informatique bureautique
      • Développement personnel
      • Développement informatique
      • Comptabilité, droit et logistique
    • Test d'embauche
      • Demander une réinitialisation de la tentative
    • Français ‎(fr)‎
      • English ‎(en)‎
      • Français ‎(fr)‎
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