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Handle the rules of web writing
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GENERAL PRESENTATION
THE 5W RULE OF WEB WRITING
Presentation of the section
What is the 5W rule?
The 5W rule and web writing
A must for web editors?
Good to know
Using the inverted pyramid method
Note!
A QUALITY WEB WRITING
Presentation of the section
How to achieve high-quality writing for the web?
What content strategies?
1- Determine the RankBrain factors of your industry
2- Analyse the keyword/user intent pair
3- Know your personas
4- Find out your visitor's path to purchase
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Handle the rules of web writing
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Métiers du call center
Handle the rules of web writing
Summary
Handle the rules of web writing
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1
Skill Level
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Beginner