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Configure and strengthen your editorial strategy for the web
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GENERAL PRESENTATION
GENERAL PRESENTATION
Context and challenges
What is an editorial strategy?
How does it work?
What are the advantages?
Clear framework and guidelines
Forecast, organize and move forward
Relevant support for the prospect
Building trust and influence
Tailor your message to your audience
Good search engine positioning
It is operational, measurable and positive!
Some of the pitfalls to be aware of
A rather long process!
Consistency and rigour
The need for a good editor
Adequate skills and resources
Please note!
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Configure and strengthen your editorial strategy for the web
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Métiers du call center
Configure and strengthen your editorial strategy for the web
Summary
Configure and strengthen your editorial strategy for the web
Version
:
1
Skill Level
:
Beginner